Introverts: Use Social Media to Up Your Networking Game


By Jennifer Kahnweiler, Ph. D.

Jennifer Kahnweiler is one of the leading experts on introverted leadership.  Ironically, she’s an extrovert.  This means that she is dedicating the majority of her life to helping people who are different from her.  As Ben Franklin said, “Justice will not be served until those who are unaffected are as outraged as those who are.”  Jennifer is a great example of an extrovert caring enough to serve introverts in an attempt to help restore balance in the workplace.  Here are some practical tips from Jennifer on leveraging introverted strengths through effective use of social media:

I wrote a blog post for AMA Playbook on how introverts can take advantage of social media to avoid talking to people. Only partly kidding here! Read an excerpt below, and do follow me on Twitter. I post good stuff. Promise.

5 Key Steps Successful Introverts Take: 

  1. Know your purpose – You may want to spread a message to a larger audience, learn from thought leaders in your field, attract clients, or look for a new job opportunity. When you know your purpose, you will be more focused on what actions to take.
  2. Grab a friend– Introverts are comfortable with one-on-one conversations, so why not enroll a knowledgeable social media buddy? Buy them a cup of coffee and ask them to walk you through the steps of becoming more engaged on one social media platform (e.g., getting Twitter followers or engaging in a group on LinkedIn). This is the best way to ramp up your learning curve.
  3. Be a giver, not just a taker – Like in face-to-face networking, reciprocity is valued and people who are just “takers” quickly wear out their welcome in social media. What can you offer to your online community? Share the high quality content of influencers in addition to spreading your own point of view. Leadership consultant Jesse Lynn Stoner started blogging only a few short years ago and now has over 48,500 followers on Twitter. She did this by sharing both her quality blog posts and those of other leadership gurus. Consider commenting on people’s blogs and responding to their posts.
  4. Keep at it –Like January at the gym, many people sign up for these sites and let their involvement slip. If you stick with it and commit to even 10 minutes a day on social media, you will find your rhythm and learn how to be efficient. Most importantly, you will increase your network, discover that your world expands, and making and cultivating new relationships will be reinforcing.
  5. Talking is allowed – Finally, follow up with relevant contacts you have met online and schedule meetings with new people on the phone and face-to-face. After getting to know people virtually, you will have information about them and their interests that will jumpstart the conversation, and your interactions can take a deeper dive.

Originally Posted on 3/12/15 at

Jennifer B. Kahnweiler, Ph.D., Certified Speaking Professional, is a bestselling author and global keynote speaker known as the “champion for introverts.” In addition to her latest book, The Genius of Opposites, she has written two bestselling books about introverts (Quiet Influence and The Introverted Leader), which have been translated into 14 languages.


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